We start by conducting a market scan and competitive analysis to understand the external environment. We then leverage your company’s brand promise to understand the organization’s position in the market and to determine how that brand should extend into the communities they serve with a DEI lens.

We use secondary resources to understand the competitive set and key business metrics. Internal interviews compliment the secondary research and allow for a “quick start” approach to delivery. In-depth interviews help provide the “why” and the experience behind the quantitative data. Inequities in the market and cultural dynamics at play are analyzed to further understand and appreciate barriers and challenges. Finally, we look at the communities as a whole to understand the context of the situation and the factors at play.

We then take an outside-in approach to understand the associate lifecycle, the culture (both formal and informal) and the associate experience for the majority and underrepresented groups. Benchmarking, in-depth interviews and other secondary research is used to get grounded in the company culture.

We leverage information related to geographic differences, the internal hierarchy and other cultural dynamics to tease apart the similarities and the differences within the organization. This helps focus the scope of work and zero in on the highest leverage problem/opportunity statements.